Build a Powerful Unique Selling Proposition (USP)

An intensive all-day workshop to position and promote profitable and sustainable growth for your business. Craft your company’s Unique Selling Proposition — your promise to the marketplace — what separates you from the competition; develop and articulate the story behind your USP worth tens of thousands of dollars of media coverage and credibility; discover how to use the power of your USP in social media, promotions, networking, presentations; and write an effective elevator pitch.

Led by veteran marketing professionals Mark Oman of Detours to Success!, Patti Bond of Bond Marketing Communications, and Kathryn Gorges of Marketing Possibility.

COST: $79.

WHEN: Sat., Oct 17, 8am-4pm

WHERE: NextSpace, 101 Cooper St., Santa Cruz

INFO/REGISTRATION: www.DetourstoSuccess.com/Marketing_Bootcamp.html

Registration deadline is Monday, Oct. 12.

Questions: call Patti Bond 831-464-7748.

Website is here: www.DetourstoSuccess.com

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